Monday, November 10, 2014
Image Analysis of the Dove Beauty Campaign
The Dove Beauty Campaign provides a variety of videos that exploit the beauty industry as the beauty industry has exploited women, especially young girls, everywhere. The campaign gives a multitude of examples of what is wrong with the beauty industry. In its Dove Evolution video, the campaign does a great job of showing that the industry’s image of beauty is highly altered and unobtainable. The entire video is composed of the altering of a female model's image through the addition of make-up and hair products to the editing of the model’s photo through the use of computer software. By the end of the video, the model on the billboard looks nothing like the real woman. This raises expectations of women’s appearance for themselves, especially in young girls. The beauty industry tries to make girls feel like they have to somehow obtain this image of beauty. In actuality, that image of beauty is highly unobtainable because it is not even real. Dove’s other campaign video, Beauty Pressure, specifically exemplifies how the beauty industry is corrupting the minds of young girls. The video starts off by showing a very young girl about to go to school. Then the video quickly streams an extreme variety multimedia images of beauty that the girl is going to grow up surrounded by. The way this video was put together is very symbolic because of the way the slur of images rapidly appears and skims through them very fast. To me, this symbolizes how young girls are innocent and content until suddenly the beauty industry gets to them. From this point on, the beauty industry's pressure to be "perfect" and beautiful appears rapid and unstoppable. I personally appreciate what the Dove Beauty Campaign is doing because it lets women know that they don't have to fall for the deceit of the beauty industry. It lets women know that the industry is purposely trying to make women feel as though they are not perfect or beautiful enough simply to buy their products. Women need to know that is it all an advertising campaign, and that the beauty industry's representation of beauty is extremely altered and inaccurate.
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I agree with what you wrote, everyones is trying to be something they aren't. It's like a fake face, and makes them seem so unreal. It is definitely taking away the innocence of children these days because they want to look and act like the women in the ads.
ReplyDeleteThe Dove Real Beauty Campaign is a get way for us to realize we shouldn't have to hide behind make-up and clothes to be portrayed as beautiful. We should be who we want to be, and if others perceive us as pretty, that's cool and all, but if they don't that should be okay too. It's still okay to wear some make-up, because for me, it gives my self-esteem a little boost and makes me feel better, but at the same time I am okay with not wearing any at all. This campaign just makes me more aware of the way women are objectified, and I hope to not treat anyone, or let myself be treated, less than anyone who may be "prettier." I will grow to teach my children and their children, that beauty is on the outside and most importantly, the inside. If others see it on the outside, than that is a gift and should not be seen as a right to be treated any different.
ReplyDeleteI agree. I also did my blogger on the Onslaught video. I think that even Dove themselves is guilty of doing so. If you go onto their website the first thing you'll see is the photoshopped pictures of the models.
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