Maddy Whittington

The Dove "Onslaught" Advertisements show us how powerful outside sources can be over women's thoughts about themselves. They trick women into thinking that you have to look like that, and you will look like that if you use their product. Women then look at these photos and buy their makeup to use as a shield to cover up their flaws and make themselves “perfect” like the women in the photographs. The company is trying to make us believe that in order to love yourself and be accepted they have to look perfect. That is why so many people hide their true selves because they have always been told if they have a flaw it needs to be covered up, and hidden. Advertisers also use technology as a shield to make their product flawless, but they are lying, to buyers, about the true ability their product holds. They try to make it seem like if you use their product it will make you perfect and desirable, which is a lie. The tactics of these companies have truly made women believe they are not

beautiful if they do not look like those models in the pictures. They then go fulfill their self-esteem issues through editing their pictures and lying about their lives online to make themselves feel wanted.