Prompt 3

In the Dove Onslaught video there is a little girl. She is just standing in what looks like an outside environment, smiling at the camera. The camera goes from the little girl to many different adds of “beautiful” female models flashing across the screen. These are adds that can be found anywhere throughout your average day. These models that the little girl is seeing are what society believes is beautiful. This standard that they are setting is impossible because even the models themselves are being Photoshopped. All the models in the advertisements are very alike, each have flawless skin and have a very slim figure. The Photoshopped women are almost like a hidden identity because they aren’t showing who they truly are. The whole message of the commercial is “talk to your daughter before the beauty industry does.” They are implying that with all of these young children watching television and seeing all of the advertisements around them, they are seeing that those images are what is “acceptable.” This is discouraging them to be themselves. They think that they have to be skinny or they have to have a certain color hair or condition of skin in order to be accepted by those around them. They begin to think that they need to be someone that they are not. This could influence them too to have that hidden identity of who they truly are. I find it ironic because Dove themselves uses the same techniques to gain more consumers. If you find any Dove add you see a women, or man, with flawless skin and a prefect figure. Nobody is perfect therefore this is not an ideal image of a person. Also in the video they show a women standing on a scale and she is constantly gaining weight and then getting really skinny. This happens over and over again. I believe this is powerful because it shows how these ads influence how people eat, develop eating disorders, how hard they exercise and how much cosmetic surgery that people go through in order to look like these Photoshopped women.